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B2B Market Specialist

Business & Growth · Indonesia · Hybrid · Talent Pool

The B2B Market Specialist owns the connection between IonFirst's technical capabilities and the companies that can benefit from them.

This role combines B2B marketing, market research, positioning, campaign development, lead generation, and commercial intelligence.

What you'll do

  • Develop B2B marketing strategies for IonFirst.
  • Identify industries, accounts, and decision-makers relevant to IonFirst's capabilities.
  • Conduct market and competitor research.
  • Develop industry-specific positioning and messaging.
  • Plan and execute social media and content strategies.
  • Turn technical projects, research, and engineering capabilities into understandable commercial narratives.
  • Develop campaigns aimed at generating qualified B2B leads.
  • Track campaign performance and lead quality.
  • Collaborate with founders and technical teams on go-to-market strategy.
  • Support account-based marketing and targeted outreach.
  • Help build case studies, research content, industry insights, and other demand-generation assets.
  • Continuously improve the acquisition funnel based on evidence.

What we're looking for

  • Strong understanding of B2B marketing fundamentals.
  • Ability to research industries and understand how companies buy technical services.
  • Strong written communication.
  • Ability to translate complex technical concepts into clear business value.
  • Analytical mindset.
  • Familiarity with funnels, lead generation, positioning, and campaign measurement.
  • Ability to work independently and take ownership of campaigns.
  • Curiosity about technology, engineering, AI, industrial systems, or enterprise operations.

Nice to have

  • Experience marketing B2B services, SaaS, consulting, engineering, or enterprise technology.
  • Account-based marketing experience.
  • Experience with LinkedIn or professional content strategy.
  • CRM familiarity.
  • Experience with outbound campaigns.
  • Copywriting experience.
  • Experience building market research or competitive intelligence.
  • Basic understanding of enterprise sales cycles.

How to apply

These openings currently operate as a talent pool. Candidates who fit IonFirst's upcoming project requirements may be contacted as relevant opportunities become available.

Apply via Email→

Send to ionfirsttechnology@gmail.com

Email subject

[Application] – [Role] – [Full Name]

e.g. [Application] – B2B Market Specialist – John Doe

Attachments

  • Required: CV_[FullName].pdf (e.g. CV_JohnDoe.pdf)
  • Optional: Portfolio_[FullName].pdf or links to relevant work

We encourage you to include campaign portfolios, writing samples, market research, social media work, growth experiments, or commercial projects.

Email body

  1. Full name
  2. University / current organization, if applicable
  3. Current location
  4. Role being applied for
  5. Short introduction
  6. Why you are interested in IonFirst
  7. One project, campaign, or experience you are particularly proud of
  8. LinkedIn / portfolio / GitHub, where relevant

Recruitment process

  1. 01
    Application
  2. 02
    Initial Review
  3. 03
    Conversation
  4. 04
    Case / Technical Discussion
  5. 05
    Talent Pool / Project Matching

Applications are reviewed based on role fit and demonstrated problem-solving ability. Selected candidates may be invited to an initial conversation followed by a role-relevant discussion or case. Candidates entering the talent pool may then be contacted when a suitable IonFirst project or internal requirement becomes available.

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